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Branding is everything you do/say to influence your customers perceptions of your business. For many companies this might start with a logo design, but it doesn’t stop there...
The 3 most common challenges I see businesses face when it comes to branding are:
If the brand doesn't have a clear messaging strategy, both internal and external, messaging quickly becomes confused and too open to interpretation.
EXPERTISE & CREATIVE FLAIR
When you combine design theory and great problem solving skills, you create visuals that make an impact, as well as deliver tangible results for a business.
TIME & RESOURCE CONSTRAINTS
Not every company needs a full design department, good freelancers take the time to learn about the client's goals and that can work just as well for some businesses.
How Design Helps-04-01
HOW DESIGN CAN HELP?
Want to live in your audiences head rent free? Visuals are the answer, 90% of information transmitted to the brain is visual. Turns out, book covers really do matter.
It's problem solving. Good design work sits in that sweet spot between strategy and art. It doesn't just look good, there is vision and purpose behind it.
And it all starts with consistency.
Consistency is one of the most important parts of visual branding.
WHEN IS IT TIME TO REBRAND?
Branding is a life long journey for businesses. Markets change, companies evolve and so branding needs constant work to keep the business and the brand connected. It's time to review your branding if you feel any of the following...
MESSAGING IS UNFOCUSED
Is there a disconnect between expectations and the reality of what your business delivers?
A CHANGE IN BUSINESS STRATEGY
Are you exploring a new audience, product or marketing strategy? You will need to ensure the visuals suit the new message.
YOU DON'T LOOK THE PART
If you are unhappy with how your business presents itself visually, it might be time to partner up with a designer that can bring a cohesive vision to your branding.
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