REBRAND

KIC are a community driven Dance School that have a wide variety of classes to offer their students. There was a huge disconnect between their visual identity and the brands real personality.

KIC are a bright, inclusive and fun loving dance company for those that want to move their bodies. We transitioned into visuals full of group images (community), bright colours (inclusivity) and life (movement). This was in harsh contrast to their previous monochromatic visual identity.