There's Power in Consistency
Effective branding all starts with consistency.
Without consistency, brands get watered down into something murky and meaningless. Something that no one could possibly recognise. In todays digital age, we use our eyes more than ever to make assumptions and decisions about absolutely everything, and most of these are subconscious.
"They look safe enough to sit next to" - your brain on the daily commute.
Without a strong visual identity, your brand will become overlooked and forgotten about. Brand consistency leads to people recognising you and people buy from brands they recognise. 71% of consumers say they are more likely to buy a product or service from a brand they recognise according to Global Banking and Finance Review.
But hey, what did I just say? Visuals are more important than ever, so let me show you what I mean. Here are some assets designed for a dance school. Does one look more established than the other? Is one more memorable? Would you expect a different price point from one over the other?
It's the same business, the same staff, the same quality of service. The only difference is one is thrown together quickly while the other is carefully curated. Make sure your brand is putting its best foot forward, it really does make the difference. You can start by downloading my free Branding Framework, designed to help you define a brand purpose, vision, values and tone of voice. All of which, can inform the decisions you make when designing or redesigning your brand.